Hola from Bilbao!
My name is Monica and on behalf of my team I would like to welcome you to our local branch office situated near the beating heart Bilbao. We invite you to browse this site dedicated to the beautiful Bilbao and I hope to see you soon!

Brands are strongest when they move people and awaken feelings. Therefore, brands must live and, above all, must convey experiences. And precisely for that reason we support you on site in the Balearic and Canary Islands as well as on the Spanish mainland.

The maximice brand is led by our two Managing Partners, the Mallorcan Juan Miguel Caldentey and the German Markus Müller. And with great success, as the current roster of 30 international event professionals shows. Together we organise meetings, incentives, congresses and events for renowned agencies and companies from around the world. Our 360° Service – always on-brief, on-time and on-budget – is what convinces our clients.

From our head office in Mallorca we coordinate our units maximice events corporate, maximice events automotive and maximice events congress. To professionally carry out your events in Spain, we have own offices with experienced teams in Barcelona, Ibiza, Valencia-Alicante, Marbella-Málaga, Madrid as well as together with a long-time cooperation partner in the Canary Islands. That multitude of offices and our on-the-spot insider knowledge enable us to stage extraordinary events on the Spanish mainland and all its islands. Always staying true to our slogan and philosophy: AIM HIGHER. So just let us know and we can aim higher together.



Those who only connect the legendary Guggenheim Museum with Bilbao, will be very surprised by the visit. The city is one of the most innovative and colorful in Spain. Due to its location in northern Spain and its changing history, the metropolis has a very individual identity. It is the most important industrial and port city in the Basque country and has a population of almost 900,000.

Boom through infrastructure

In the 1990s, the city seemed to face a slow downturn due to the high unemployment, the population figures declined steadily. But by some spectacular investments in the infrastructure, the decline could be halted and turned back. The boom known as the "Bilbao effect" was supported, among other things, by the construction of the Guggenheim Museum, according to the plans of US star architect Frank O. Gehry. Even more decisive for the positive development was the construction of the 28-kilometer-long metroline. This made it possible to integrate the districts of the river Nevión, which had previously been disjointed. The stations were designed almost entirely by Sir Norman Foster and provide the best proof for the importance of design and architecture in regards to the identity of a city.

A lively atmosphere

Bilbao has more to offer than some of the best-known examples of avant-garde architecture of the 20th century. The many parks and green areas and the promenade along the water contribute significantly to the lively atmosphere of the city. And finally, it is the warm, open and helpful inhabitants who can make any city to a dream location.

World famous gastronomy

The Basque cuisine is world-famous and the bar is particularly high in Bilbao due to the innovative young star chefs - relying on creations from fish and seafood. Apart from fishing, cattle farming and vegetable farming are the agricultural activities in the Basque Country. In Bilbao you can dine from traditional to fancy. For many gourmets, this alone is a reason to visit Bilbao.





  • hola@maximice-events-group.com
  • +34 971 40 51 68
  • Calle Mariano Villangómez 8
    07015 Palma de Mallorca


  • hola@maximice-events-group.com
  • +34 971 07 26 54
  • Avda. Sta. Eulalia 17, D - Ofi. 13
    07800 Ibiza


  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Calle Profesor Beltrán Báguena 4
    46009 Valencia


  • hola@maximice-events-group.com
  • +34 910 10 12 68
  • Calle Velázquez 157, 1º - Ofi. C5
    28002 Madrid


  • hola@maximice-events-group.com
  • +34 952 00 80 28
  • Avda. Ricardo Soriano 72, B - 1º
    29601 Marbella


  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Gran Via Corts Catalanes 669
    4º - 1ª 08013 Barcelona


  • hola@maximice-events-group.com
  • +34 618 22 69 32
  • Calle Levante 18 - Urb. Cho 2
    38632 Arona - Tenerife


  • hola@maximice-events-group.com
  • +34 618 22 93 27
  • Calle Luis Doreste Silva 20 bajo
    35004 Las Palmas de Gran Canaria